Wednesday, March 02, 2011

Dawn of Future Advertising


After two months of staring at blank page, bunch of exciting news eventually stuff the virtually hollow idea bin, and it is my great pleasure to announce that some of them are actually quite an amusement to be written. I may as well write about the intensifying crisis in Libya, but there is a small problem. I know that the president of Libya is called Mouammar Khadafi, yet I stumbled across upon several variations of spelling his sure name as I tried to google this chap. There are in fact Ghadafi, Ghaddafi, Qaddafi, Khadafy and of course, Khadafi. Now, I don’t quite like the idea of having a group of intelligent Libyan military squad knocking on my door step on three o’clock in the morning, charging me with explosive gunfire since I was unable to spell the name of their leader properly in my note. Following this dreadful vision is a refusal to write anything about Libya, although I do wish Libyan people all the very best and hope the country will resort to a stable condition anytime soon.
Moving on. Couple of days ago I saw a poster which advertised about Kitaro holding concert in Jakarta on 7th April. Later on in the afternoon that day, I received a text message promoting internet-based concert ticket of the hyper media frenzy: Justin Bieber. As for now, I will actually post some comments about this colliding topics altogether. I don’t have all Kitaro’s records, but I like him as a visionary artist who inspires message of world piece to the modern culture through music and I am quite sure that he will mount a successful concert. Now, you might assume that I will comment about Justin Bieber. And you are right. I mean how could possibly someone send a text message about anything to anyone? It really starts to get annoying and on the verge of irritating; I have received hundreds of message sent by numerous incompetent bank officers, offering zero interest loan or credit installment. Then some incompetent bloke does business of selling concert ticket using text message. I mean the world must have gone insane, I could have received a text message just about everything tomorrow, probably whether I am interested in undergoing a cosmetic surgery or joining a ballet-dance course. 
"The simple fact of this useless breakthrough in promotional media is: they lost some dime and I lost some time."
This phenomenon is of course a recent trend in urban society and yet I believe there has been thousands of complains from cell phone users. Interestingly, the most vocal voice comes from users who travels abroad and brought the cell with them. It is generally known that cell providers charge users for roaming fee every time we pick up phone calls or receive text messages abroad, and this is where the problem arises. The travelers are billed with some conspicuous charges for receiving text messages, some of which happen to be sent by incompetent banking officers or other incompetent gadflies. Predictably, users claiming providers were not prompt into action upon this issue and I am sort of with them. Not much to your amusement, I expect text messages fed into my mobile to be either a pleasant surprise or straight away important. For instance, sending out greeting cards by means of short messaging service is fine by me. I did this on various occasions like Christmas, birthdays or New Year, although I still own the essence of being a pedant that sending an actual greeting card is a fashionably proper way of message personalizing to my addressee. Another example of important message is perfectly described by my working colleague who texted me about a performance review presentation on the following day. It was definitely not a nice information, but it was clearly important.
Having the line drawn, I shall clarify my point of view. Firstly, I am sure that those bank officers are well educated and properly bright people, so bright that I was told they traded customer data among banks, which in the language of Uzbekistan means a violation against privacy policy. This explains perfectly about how my friend be text-messaged by a bank officer, who offer him to apply for a credit card, when in fact he doesn't have any fund in that particular bank.  Yes, they constantly say “ignore this message” if I don’t need the offer, however I still find it inconvenient that I have spent even a fractional amount of my time and battery charge of my phone, just to view the message which I was not initially targeted at all. Why won’t they spend a bit more of their energy to ensure that their potential customer could spend less? And then there is the Justin Bieber’s concert, which is presumably not a pleasant surprise and will never make it to be important. Some girls will strongly beg to differ, but I can argue and I will. Here, in Indonesia, and much like everywhere else in the planet, mobile users are obliged to submit their basic information to the providers for database purpose. I distinctly remember that I typed my name correctly, which is a very boyish name. On the contrary, never before in my life had I seen any video footage of Bieber’s concert which includes male audience. Besides, the only reason I become a potential customer of Bieber’s concert is either I decided to be gay or I have no friends at all. The simple fact of this useless breakthrough in promotional media is: they lost some dime and I lost some time. If the people from advertising media claim that they don’t have access to customer database as regards to privacy policy, which I completely refuse to buy, then here’s the top tip: squeeze your brain harder, otherwise you will ruin the artist’s image. Although as a result of this inconvenience, I won’t have bankers fellow to dine on my table and have assumed that Bieber’s popularity has went west. Until the next posting, enjoy!

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